Clinicians products support rather than compete with modern medicines. As medicines can deplete nutrients in the body, it was important to develop nutritional products that replenish the nutrients lost. Clinicians products, if taken on a regular basis, can also reduce the dependency on modern medicines. Back in 1997, two pharmacists – Mike Cushman and Denis Kay – came to realise that the current pharmaceutical model was limited. Simply put, it couldn’t provide the total answer to delivering wellness for their customers. Mike and Denis researched general and specific conditions to understand key drivers that triggered the imbalances that caused specific conditions. Along with this they researched the impact of modern medicines on body processes and their contribution to these imbalances.