Equine Trader was launched in 2007 and has quickly developed into a leading online equestrian resource. It appeals to New Zealanders who own, ride and are passionate about horses. However, the hugely popular website also attracts equine lovers from throughout the rest of the world. Membership is free and allows registered users to buy and sell through classifieds and auctions at no charge, browse over 400 horses and ponies for sale and participate in a wide range of exciting competitions and games. The site also boasts an extensive online stallion stud book, a comprehensive equestrian product and services directory, news articles, event listings and an ongoing educational TV series, featuring top Kiwi horse riders, trainers and competitors. On top of that, in mid-2010 Equine Trader introduced a vibrant online discussion forum, which has become very well-liked and is frequently visited by members from both New Zealand and further afield.